Facebook Pixel - IT Tracking

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Getting the Facebook Pixel
First, we need to get our Facebook pixel from Facebook. The FB pixel is similar to your GA tracking code, it tracks what actions people take on your website and reports it back to your Facebook ad account so you can better understand the performance of your ads.
To get an FB pixel, you need to have a Facebook business account and have an ad account set up.
To get the pixel, go to your "Meta Business Suite”


Under All Tools

select “Events Manager”.
From the Data Sources select “Add events” drop down, select “From a new website” and then select “Install code manually”. Copy the base code and paste it into a notepad.
It should look like this:

Email it to your Website Developer
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